"Four short words sum up what has lifted most successful individuals above the crowd:  a little bit more.  They did all that was expected of them and a little bit more" A. Lou Vickery

Very inspiring and true words.  I always remember when a clerk or salesperson goes the extra step to insure giving me that exceptional experience.  I remember each time I am served with a smile, a gentle touch or when quality is word one, not quality.  In these financial times, it will be that extra effort that will make or break a sale, a client relationship, or turn an adversarial possibility to a committed customer for life.  This is the time to give …a little bit more.